What is SEO?

The Internet world continues to grow and innovation keeps on stunning our lives. Almost every day, there are approximately 1.5 Billion people around the world using the Internet. From electronic emails to online branding to online shopping - people are considering the Internet their source of all things. “There’s nothing that can’t be found on the Internet”. That’s my personal view.

Search engine optimization is defined as the process of improving the volume and quality of traffic to a website from search engines via natural or commonly known organic search results. Logically, the earlier a site appears in the search results, the better because more visitors from the search engines will be able to find you.

Search Engines comprises an ample share of the means for Internet users to find a certain website. Therefore, if you are a website owner, you must get your way to the first page of GSERs because according to recent statistics, 75% of searchers never look further than page 1. (Source: Georgia Institute of Technology) Very few searchers click on Page 2.

For this reason search engine optimization is crucial if you want your online business to be successful.

The Power of SEO

Here are few reasons why your website must utilize the power of SEO.

• Approximately 92% of Internet users or more than 6 Billion people from around the world use Google, Yahoo or MSN to search for products & services of their choice.
• 75% of search engine users don’t look further than page 1 or 2 of search results.
• 33% of internet users believe companies found high among search results are trusted brands.
• SEO has roughly 4 times higher conversion rate than online advertising (Pay Per Click)
• Top search engine ranking is a non-stop 24/7 advertising campaign.  It allows your business to reach millions of potential customers and gives you a global coverage.