In search engine optimization, the most crucial phase that requires focus and more effort is choosing the right keywords to optimize. If you have targeted keywords that are too broad or with insufficient search volume, your whole SEO effort will be a waste! Therefore, careful research and analysis of the keywords to be optimized must be executed in order to ensure a successful SEO campaign.
What are the types of keywords?
When Internet users want to buy something online, they theoretically go into 3 phases. Web surfers typically start with general keywords. This is to explore more and know more about a certain product or service that may have interests them. These keywords are called Keywords for browsing. Once they already know what they think they should know, they’d go for a more specific keyword and compare features and benefits or rates and prices.
a. Keywords for browsing
During this first research phase, Internet users search for general keywords just to acquire information. An example of this is when a web surfers is interested in a self defense gadget, the keywords that is more likely to be searched for is - Self defense gadget.
People who use general keywords are often looking for information ONLY. Although these kind of keywords have a very high search engine volume, getting to the top 10 ranking is nearly impossible and is less likely to generate sales.
b. Keywords for comparing
Once web surfers already know want they want, they’d go into the second phase of research. They tend to narrow down their selection based on their specific needs and likings. Let’s take the self defense gadget as an example. There are various products that a person can choose from -
pepper spray
taser
mini tear gas
stun guns
People who use these kinds of keywords are more ready to buy. Thus, these are good keywords to be used in your Search engine optimization campaign. They often have lesser search volume than the keywords for browsing but they are more likely to lead to a sale.
c. Keywords for buying
During this phase, web surfers know exactly what they want to purchase. They are just looking around to find the best deals or offers. For this reason, Internet users search for very specific keywords like:
2dsecurity c2 taser
affordable c2 taser
free shipping taser c2
Taser X26C
These keywords are also often used when people are ready to buy. However, these keywords won’t be of the greatest help for your SEO campaign if you are offering competing products.
I'm a freelance Search Engine Specialist with almost 2 years experience in this arena. I'm also in the medical field but preferred to do freelancing to gain more independence, flexibility in working hours and to have more time for my loved ones. I have proven results in ranking keywords with corresponding (deep link)landing pages on the TOP 3 pages of Google Results.
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