You have heard of SEO making your page among the top of the search results in major search engines like Google, Yahoo!, and MSN. To help websites do so, SEO companies need to employ several modifications in websites ranging from the simplest to the radical. In this article, we will tackle the most basic ways to help you understand what has to be done in your web page to be among the top ranking page results given by major search engines.
Your Keyword is Key
One of the ways that search engine filter through websites is through keywords. The better the keywords, the easier it would be for search engines to look for your website. Your keywords must be specific to what you think people will search for in the web.
Say for example you’re selling clothes. Butting in “clothes” as keywords would not be enough. This is not like medicine where a broad-spectrum or generic brand will be the panacea for every ailment. Get into specifics like “baby clothes,” “female designer clothes,” and so on. Consider keywords that people will actually use when they search the web. This way, you compete with lesser people with the same keywords.
Get the Best Domain
Choosing a domain name can be tricky. Aside from being unique, it must show what your company and what your site is offering to the buying public. A domain of http://www.company.com can be too generic and may be used by others. However you could use http://www.company.com/marketing-specialist/ for your website in order to generate more traffic. Putting in keywords in your domain name in a tactful and professional manner will give you leverage in appearing among the top list of websites indexed by search engines.
Get your Tags and Density Right
Your title and header tags are actually more important to Google’s ranking algorithm than the content of your webpage. The algorithm looks for keywords in the header first. Word density comes next. In the body, you can incorporate those keywords that can be recognized by indexing spiders of Google. Make sure that your keywords gets 7%-10% word density per website page.
Link Building
Back linkages can help increase your ranking in search engines. No one gives back linkages to websites that they believe that are not trust-worthy. You can start by asking some of your customers to provide a link going to your page in their websites. If you’re offering shoes, see if you can ask websites specializing in clothes or shoe materials to link with yours. If you’re offering marketing services, ask a partner law firm if they can back link your site to theirs.
These are just the basics on how to make SEO work for you, as a web provider and as a customer. Understanding the intricacies of SEO will help you design your webpage to work for you, and not you to work for your website.
I'm a freelance Search Engine Specialist with almost 2 years experience in this arena. I'm also in the medical field but preferred to do freelancing to gain more independence, flexibility in working hours and to have more time for my loved ones. I have proven results in ranking keywords with corresponding (deep link)landing pages on the TOP 3 pages of Google Results.
Interesting blog, I’ll bookmark it
ciao
hey thanks for dropping by…
Will come by your site soon.
Thanks for the helpful information on SEO. I found the hint of being able to build the keyword into an extension of your company name. I believe there is an add on toolbar in Firefox that helps you measure the keyword density of the targeted keywords on your page. But I’m waiting for my computer to get back to the shop, so I can’t check that right now. Do you have any ideas for free sites where you can check the keyword density of your articles?
Hello there Steve, thanks for visiting my site. You know what? I check for keyword density manually. You know, counting the # of total words of the content vesus the # of keywords used. But let me find some sites that can automatically check for that. I will get back to you as soon as I can. Catch you later Steve…
Nice and informative article. Learning the SEO basics helps a lot in formulating the right SEO methodology. What method that works now may be obsolete next year. So try to get yourself updated with the latest Google SEO updates and trends.
Where can we get back links?
You can get back links from various relevant websites. You can perform link exchange campaigns. And you could hire someone to execute SEO strategies to build links for your website.
For me link building is the hardest thing to do.. Keep it up
Interesting blog Micah.
I don’t usually go for the “main keyword used as domain name”, it’s more fun and challenging doing SEO the hard way, where brand development comes into play.
I totally agree. I like it that way as well. But for those who are after the best and easy way to get their keywords at the top, they should consider doing this.
thanks micah! very informative! love your site.